Sur La Table with Academia Barilla across the United States and in the Italian Food Valley

Friday, September 19th, 2008

sur-la-table

Here is a link to the new Academia Barilla press release announcing the new exciting initiative for the promotion of Italian food culture and the Art of Italian Gastronomy in the United States: the partnership with US top culinary center Sur La Table we blogged about yesterday.

The partnership develops within a Sur La Table initiative called A Taste of Italia, with a full calendar dedicated to Italian cuisine, and several initiatives in partnership with Academia Barilla that include food tasting and Italian regional cooking classes in the US, and an Easter 2009 Culinary Tour of Parma, Italy.

surlatable-academiabarilla

We republish the press release here below for all those Italian food lovers who are interested in getting all the details of the Academia Barilla - Sur La Table gourmet series of events.

Academia Barilla partners Sur La Table to celebrate Italian Food Culture in the United States, with a calendar rich of food tasting, Italian regional cooking classes in the US, and an Easter 2009 Tour of Parma, Italy.

Top Italian Culinary Center Academia Barilla partners Sur La Table, the place for Chefs to shop, for a series of initiatives celebrating the Taste of Italia, that include food tasting of Academia Barilla Italian gastronomy specialties across 63 Sur La Table stores in the US, Italian regional cooking classes at 25 Sur La Table locations across the United States, and a 6-days gastronomic and culinary Easter 2009 Tour of Parma, Italy.

PRWEB, September 18, 2008 - Academia Barilla, the world’s premier Italian culinary center dedicated to the art of Italian gastronomy and one of the top 5 luxury cooking school according to Gourmet Magazine, partners Sur La Table, the place for Chef to shop and top US culinary network, for a series of initiatives celebrating the Taste of Italia.

The gourmet initiatives designed by Academia Barilla in partnership with Sur La Table include:
Food tasting of Academia Barilla Italian gastronomy specialties across 63 Sur La Table stores across the United States
• Italian regional cooking classes at 25 Sur La Table locations across the United States
• 6-days gastronomic and Culinary Tour of Parma, Italy, scheduled for next Easter 2009 (April 5-10).

academiabarilla-tasteitalia

In-Store Gourmet Product Sampling

For the entire month of September 2009 Sur la Table, who showcases the entire lines of Academia Barilla and Giada De Laurentiis Selected by Academia Barilla gourmet product lines, will organize free gourmet food tasting of Academia Barilla products at 63 Sur La Table stores across the United States.

Sur La Table customers will have the opportunity to learn how to professionally taste the products, what kind of quality to look for, how they can use the products at home, and more gourmet, gastronomy and culinary tips.

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Authentic Regional Italian Cuisine – Sur La Table In-Store Gourmet Cooking Classes

Academia Barilla partnered with Sur La Table to introduce four Italian culinary classes celebrating the best of regional Italian cooking, exploring delicious local recipes from four of Italy’s richest culinary regions: Emilia-Romagna, Sicilia, Liguria and Toscana.

Participants to the Academia Barilla cooking classes will use classic recipes and the best artisan Italian ingredients to prepare signature dishes steeped in the traditions of this food-loving nation.

The in-Store cooking classes will be held at 25 Sur La Table locations across Arizona, California, Connecticut, Illinois, Indiana, Nebraska, New Jersey, New York, Ohio, Oregon, Texas, Utah, Virginia and Washington.

For more information, full class schedule and booking please visit the Sur La Table website, and the Google Map created by Academia Barilla for the Italian Food Lovers blog.

academia-barilla-sur-la-table-culinary-tour-parma

A Taste of Italia – Sur La Table Culinary Easter Tour of Parma, Italy

Academia Barilla and Sur La Table are proud to introduce the ultimate Italian culinary experience, a 6-days culinary and gastronomy tour of Parma, Italy. Scheduled for Easter week (April 5-10, 2009), this culinary tour designed by Academia Barilla exclusively for Sur La Table is a must for those who love the food culture and cuisine of Italy, who will spend 6 days in Italy’s Food Lovers Mecca.

Participants will learn how to prepare traditional Italian Easter and regional menus, working hands-on with local artisanal ingredients and Academia Barilla chefs. The 6-days gastronomic and hands-on cooking tour is designed by Academia Barilla and Sur La Table to allow tour guest to explore the rich culinary and cultural heritage of this 2000-year-old city, linger over meals in courtyard gardens and participate to tour workshops with producers of local artisanal delicacies including Parmigiano Reggiano, Aceto Balsamico, Prosciutto di Parma and Culatello, while exploring castles, historic landmarks and Medieval villages in Italy’s richest culinary area, Emilia-Romagna.

Register soon for this amazing experience - space is limited and selling out fast; due to the popularity of this trip, only a few spots are left. For more info and online booking please visit the Sur La Table website. Also call the US toll free number 866-392-3302 or email academiabarilla@surlatable.com to learn more about the gastronomy trip.

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We took the boilerplate off the press release for this blog post as our Italian Food Lovers readership surely knows Academia Barilla - for those who still need Academia Barilla’s Press Office contacts, here they are:

In the USA: Stephanie Sette: Tel. +1 847-405-7564; ssette@barilla-usa.com
In Italy: Ilaria Rossi: Tel. +39 0521-2621; i.rossi@barilla.it
Barilla Press Office (Italy): Marco Magli; Tel. +39 0521-2621; m.magli@barilla.it

Academia Barilla with Sur La Table for a series of Italian Culinary Classes

Thursday, September 18th, 2008

Today we want to announce a great initiative that we’ll announce soon also in official form: the partnership between Academia Barilla and US top culinary center Sur La Table for a series of culinary events in the United States and Italy. 

sur-la-tableThe partnership is part of a Sur La Table initiative called A Taste of Italia, a full calendar dedicated to Italian cuisine, and initiatives in partnership with Academia Barilla that include food tasting and Italian regional cooking classes in the United States, and an Easter 2009 Culinary Tour of Parma, Italy

surlatable-academiabarilla

Sur La Table, the place for Chefs to shop, has been working with the Academia Barilla US Team to design all the exclusive gourmet initiatives for A Taste of Italia, that include food tasting of Academia Barilla Italian gastronomy specialties across 63 Sur La Table stores across the United States, Italian regional cooking classes at 25 Sur La Table locations across the United States, and a 6-days gastronomic and Culinary Tour of Parma, Italy, scheduled for next Easter 2009 (April 5-10).

academiabarilla-tasteitalia

In-Store Gourmet Product Sampling

For the entire month of September 2009 Sur la Table, who showcases the entire lines of Academia Barilla and Giada De Laurentiis Selected by Academia Barilla gourmet product lines, offers free gourmet food tasting of Academia Barilla products at 63 Sur La Table stores across the United States.

academiabarilla-taste-of-italia

academiabarilla-tasteitalia

Authentic Regional Italian Cuisine – In-Store Gourmet Cooking Classes

Sur La Table and Academia Barilla introduce four Italian culinary classes celebrating the best of regional Italian cooking, exploring local recipes from four of Italy’s richest culinary regions: Emilia-Romagna, Sicilia, Liguria and Toscana.

Participants to the cooking classes will use classic recipes and the best artisan Italian ingredients to prepare signature dishes steeped in the traditions of this food-loving nation.

academiabarilla-tasteitalia

The in-Store cooking classes will be held at 25 Sur La Table locations across Arizona, California, Connecticut, Illinois, Indiana, Nebraska, New Jersey, New York, Ohio, Oregon, Texas, Utah, Virginia and Washington.

More information, full class schedule and booking are available at the Sur La Table website, awhile we created a Google Map with all the Sur La Table locations where you can sign in for the Authentic Regional Italian Cuisine classes.


To interact with a larger Google Map please follow this link

A Taste of Italia – Sur La Table Culinary Easter Tour of Parma, Italy

Academia Barilla and Sur La Table are proud to introduce the ultimate Italian culinary experience, a 6-days culinary and gastronomy tour of Parma, Italy.

Scheduled for Easter week (April 5-10, 2009), this culinary tour designed by Academia Barilla exclusively for Sur La Table is a must for those who love the food culture and cuisine of Italy, who will spend 6 days in Italy’s Food Lovers Mecca.

academia-barilla-sur-la-table-culinary-tour-parma

Participants will learn how to prepare traditional Italian Easter and regional menus, working hands-on with local artisanal ingredients and Academia Barilla chefs. The 6-days gastronomic and hands-on cooking tour is designed by Academia Barilla and Sur La Table to allow tour guest to explore the rich culinary and cultural heritage of this 2000-year-old city, linger over meals in courtyard gardens and participate to tour workshops with producers of local artisanal delicacies including Parmigiano Reggiano, Aceto Balsamico, Prosciutto di Parma and Culatello, while exploring castles, historic landmarks and Medieval villages in Italy’s richest culinary area, Emilia-Romagna.

Register soon for this unique ultimate Italian culinary experience - space is limited and selling out fast; due to the popularity of this trip, only a few spots are left.

For more info and online booking please visit the Sur La Table website. You can also call the US toll free number 866-392-3302 or email academiabarilla@surlatable.com to learn more about this amazing gastronomy trip to Italy.

Giada De Laurentiis and Academia Barilla event in NYC

Friday, August 1st, 2008

We have been asked to publish more info about the Giada de Laurentiis and Academia Barilla event in New York City, so we managed to get more pictures and the dinner menu, designed by celebrity Chef Giada De Laurentiis.

giada-de-laurentiis-academia-barilla

The evening, organized in conjunction with Fancy Food NY, officially launched the new celebrity gourmet food line Giada de Laurentiis Selected by Academia Barilla, a series of authentic Italian food specialties you don’t want to miss in your Everyday Italian cuisine.

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The guests at the Astra Lounge, the exclusive NYC penthouse, had the pleasure to taste a number of dishes prepared using the new Giada De Laurentiis product line. Giada’s NY menu was definitely tempting, with innovative recipes such as:

Artichoke Pesto on Ciabatta
Parmesan Popovers
(you can find the recipe here)
Whole-Wheat Penne with Green Beans, Ricotta and Lemon
Balsamic Chicken Skewers
Grilled Swordfish with Lemon, Mint and Basil
Balsamic Marinated Beef Tenderloin Skewers
Roasted Baby Potatoes with Tuscan Herbs
Anytime Vegetable Salad

giada_de_laurentiis

The newly-launched gourmet product line designed by Giada De Laurentiis and selected and produced by Academia Barilla, is composed by:

100% Italian Extra Virgin Olive Oil - artisan production from the sunny Southern Italy, this extra virgin olive oil has a subtle and smooth taste, with hints of arugula, artichoke and grass.

Balsamic Vinegar of Modena - a gourmet selection from Modena’s artisan producers, this balsamic vinegar presents a tart fruity taste with hints of raisin and red apple.

Natural Sea Salt with Fresh Lemon Zest - hand harvested from famous salt pans in Sicily’s seaside town of Trapani, this natural sea salt is enhanced with zest of fresh local Sicilian lemons.

Giada’s Tuscan Herb Mix - an aromatic mix of wild rosemary, sage, bay leaf, basil, marjoram, thyme, wild fennel and chili pepper. Hand harvested and dried in small batches on a Tuscan estate.

giada-de-laurentiis-academia-barilla

The entire product line is available at the best gourmet food store in the United States, and also online at the Academia Barilla online store, just follow the links above to get to each product!

Giada De Laurentiis Selected by Academia Barilla at Fancy Food NY

Monday, July 7th, 2008

fancy-food-logoAs we announced with a previous post, last June 29, on the opening day of the hip New York food show Fancy Food NY, Academia Barilla organized a cocktail party with Giada De Laurentiis as a top guest, at the stylish Astra NY Lounge, at the 14th floor of the beautiful D+D Building on 3rd Avenue, with amazing views of the city that never sleeps.

astra-ny

giada-delaurentiis-academia2

The event was part of the launch and official announcement of the US nationwide distribution of the new Italian gourmet food line Giada De Laurentiis Selected by Academia Barilla we already introduced on our Italian Food Lovers blog.

At the Astra Lounge, while Giada presented her new gourmet product line, a team of Chef from Barilla USA prepared some gourmet appetizers using Giada’s and Academia Barilla’s products, while Mionetto was partnering the NY event providing pairing wines.

We will be following up soon on this, publishing photos and recipes from the NY event, as soon as we get them at the blog editorial team. In the meanwhile, we are pleased to announce that we will publish in the next couple of weeks some Giada recipes prepared with her new products, so stay tuned!

Giada De Laurentiis Selected by Academia Barilla

Thursday, July 3rd, 2008

It is official now - we have been talking about the new Academia Barilla line of Italian gourmet products signed by Italian Chef, cookbook writer and TV celebrity Giada De Laurentiis since last november, as we were very excited about it and couldn’t resist the temptation to anticipate the news (after all, this is a blog, we take some liberties as bloggers generally do).

giada-de-laurentiis-academia-barilla

So we introduced Giada’s product line a few months ago, then we tracked her book signing and other events, such as when Giada was featured as special guest of the month at Crate & Barrel, with a first preview and special limited distribution of the Giada De Laurentiis Selected by Academia Barilla line of Italian gourmet specialties.

Last Sunday June 29 Giada De Laurentiis and Academia Barilla organized a great cocktail party in NY as a collateral event for Fancy Food - don’t worry, we will blog about the event as soon as we get a couple of pictures and some gossip.

giada-de-laurentiis

The NY event served also as an official Academia Barilla announcement of the nationwide distribution and availability of the new Italian gourmet food line (which is of course available also at the Academia Barilla online store) - a very official announcement, to the point that we broadcasted a press release to officialize the news.

You might have seen our press release online, republished via RSS by blogs and news aggregators who are into Italian food as we are, and now it is with great pleasure that we republish the press release also on our beloved Italian Food Lovers blog. The original version of the release is also available online at PRWeb, for our friends journalists and bloggers who need to download attachments and images.

Here we go (integral text from July 1st press release) -

Academia Barilla and Italian Celebrity Chef and Author Giada De Laurentiis Launch Italian Gourmet Line

Academia Barilla and Emmy nominated Italian celebrity chef and cookbook author Giada De Laurentiis launch a range of co-branded, specialty Italian food items for distribution in gourmet stores nationwide.

Bannockburn, IL (July 1, 2008) — Academia Barilla and Emmy nominated celebrity chef and cookbook author Giada De Laurentiis launch a range of co-branded, specialty food items for distribution in gourmet stores nationwide.

Giada De Laurentiis Selected by Academia Barilla® is Barilla’s first-ever gourmet celebrity product line, and offers food connoisseurs an authentic taste of Italy.  Products include Italian Extra Virgin Olive Oil, Balsamic Vinegar of Modena, Sicilian Hand-Harvested Sea Salt with Fresh Lemon Zest, and Giada’s Tuscan Herb Mix, all personally selected by De Laurentiis. Giada De Laurentiis Selected by Academia Barilla® will also be available online at the Academia Barilla online store beginning today, July 1, 2008.

Giada De Laurentiis is host of two popular Food Network cooking shows, a co-host of NBC’s Today show, and author of three New York Times best-selling cookbooks, with two and a half million copies in print. Her most recent book, Everyday Pasta, was released in April 2007. A fourth cookbook, Giada’s Kitchen, will be in bookstores nationwide in Fall 2008. She is the granddaughter of famed Italian movie producer Dino De Laurentiis and legendary actress Silvana Mangano. 

giada-delaurentiis-academia-barillaMs. De Laurentiis was the spokesperson for the Barilla Group’s U.S. Pasta division, appearing in print ad campaigns across the country for the past two years. Her ongoing relationship with the company through Academia Barilla is best described as a natural fit, as both are dedicated to the love of traditional Italian cooking with the best products and ingredients available.

As Giada De Laurentiis says, and reports on the back label of all Giada De Laurentiis Selected by Academia Barilla® products, “I was born in Rome, and I grew up in a large Italian family where the culture of food was an integral part of my life. My relationship with Academia Barilla is an obvious one, combining my love for traditional Italian cooking with the best ingredients available“.

About Academia Barilla - (note: we cut the boilerplate off as our readers already know Academia Barilla, but we leave the press contacts for the United States, just in case)

For more information, please contact Ms. Kim Sayid of Academia Barilla at 866.77.ACADEMIA or 847.405.7524. Visit also the Academia Barilla website and our Italian Food Lovers gourmet blog.

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