Archive for the 'food industry and media' Category

Giada De Laurentiis loves Tomatoes, Esquire makes a great Photo Shooting

Monday, July 21st, 2008

We are sure most Italian food lovers, especially those who are also fans of our beloved Italian gourmet Chef, cookbook writer and Food Network celebrity Giada De Laurentiis, have already seen these pictures, which are pretty much all over the web, especially on Italian food blogs like us. 

We blogged several times this month about Giada De Laurentiis, to announce her new gourmet line Giada De Laurentiis Selected by Academia Barilla and to publish a couple of Giada’s recipes. Now we really want to give space to this great Giada photo shooting who’s traveling around the blogosphere.

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Yes, we can answer the same question everybody is asking: “is this a photoshop effect? The answer is No. She really is Giada De Laurentiis bathing in a sea of tomato juice.

This is actually the third picture of a series by photographer Gavin Comb for Esquire, the men lifestyle magazine, who always dedicates stunning photo services to women celebrities, for the series Women We Love. Here is the first Giada photo shot of the 3-shot series.

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And the second, right before she find herself in a lake of tomato juice as in the first picture we published.

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As reported in the original article by Esquire, the concept for the photo shoot was:

In her crusade to show the world how much enjoyment can be derived from Italian cooking, De Laurentiis goes through a lot of tomatoes.

An average of two thirty-two-ounce cans per day (as shown in the first slide), to be precise. So in a month that would be… well, you can see that in the second photo.

Canned tomatoes are packaged when they’re the ripest and the sweetest,” she says, “so there’s really no reason to go with fresh.”

Very smart article and concept for the photo shooting, and great Giada De Laurentiis pictures!

The article came with a recipe from Giada on how to make a great Giada’s Home-made Sauce, still online at the Esquire website, go have a look!

Giada De Laurentiis Recipes: Giada’s Parmesan Popovers

Thursday, July 17th, 2008

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We are back with Barilla US Chef Assistant Yury Krasilovski for another exclusive cooking demo for our Italian Food Lovers blog!

Chef Krasilovski today will prepare another recipe sent by Giada De Laurentiis, who is staring experimenting new recipes using her new Italian gourmet food product line, Giada De Laurentiis Selected by Academia Barilla.

Giada last week proposed an interesting dish, Giada’s Balsamic Chicken Drumettes, where she used her new Giada’s Balsamic Vinegar, while this week Giada sent us a new recipe where she uses her new Giada’s Tuscan herb Mix, alongside Academia Barilla’s Parmigiano Reggiano: Giada’s Parmesan Popovers.

Are you ready? Let’s go to the kitchen with Chef Iuri Krasilovski.

GIADA’S PARMESAN POPOVERS
A recipe by Giada De Laurentiis
(makes 6-8 servings)

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INGREDIENTS

- 3 eggs
- 3/4 cup all-purpose flour
- 1/4 teaspoon salt
- 1/2 teaspoon freshly ground black pepper
- 1/2 teaspoon Giada’s Tuscan Herb Mix
- 4 tablespoons chopped parsley leaves
- 1 cup whole milk
- 3/4 cup grated Academia Barilla Parmesan (about 5 ounces)

PREPARATION 

Preheat oven to 450 degrees F. In a blender, combine eggs, flour, salt, pepper, Giada’s Tuscan Herb Mix, milk, and cheese.  Blend on medium speed.  

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Spray a mini-muffin pan with nonstick cooking spray.  Pour the batter into the muffin cups, filling each cup 3/4 full.  Bake until puffed and golden brown, about 20 to 25 minutes. Remove popovers from muffin tin and cool on a wire rack.

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Thank you Giada for this interesting recipe, and again thank you also to Chef Yury Krasilovski for his step-by-step guidance in showing us how to prepare the dish.

Giada De Laurentiis Recipes: Giada’s Balsamic Chicken Drumettes

Wednesday, July 9th, 2008

giada-de-laurentiis-academia-barillaAs we announced earlier, Italian Chef and TV celebrity Giada De Laurentiis sent us a couple of recipes made using ingredients from her new Giada De Laurentiis Selected by Academia Barilla gourmet product line.

We remind you that the products from the Giada De Laurentiis Selected by Academia Barilla food line are now available nationwide in the United States at gourmet and specialty food stores as well as at some of the biggest food market chains - and of course at the Academia Barilla online store.

Here we go with the first one of Giada’s recipes: Giada’s Balsamic Chicken Drumettes. The recipe has been performed by Barilla USA Chef Assistant Yury Krasilovski, which we thank also for sending us pictures of the preparation step!

GIADA’S BALSAMIC CHICKEN DRUMETTES
A recipe by Giada De Laurentiis
(makes 4 to 6 servings)

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INGREDIENTS 

- 1/2 cup Giada’s Balsamic Vinegar
- 1/2 cup honey
- 1/2 cup brown sugar
- 1/4 cup soy sauce
- 5 sprigs of rosemary
- 5 cloves garlic, halved
- 10 to 12 chicken drumsticks
- 2 tablespoons toasted sesame seeds
- 1/4 cup chopped fresh flat-leaf parsley

PREPARATION

Combine the balsamic vinegar, honey, brown sugar, soy sauce, rosemary sprigs, and garlic cloves in a large, re-sealable plastic bag.  Shake and squeeze the contents of the bag to dissolve the honey and the brown sugar.  Add the chicken drumsticks to the bag and seal with as little air as possible in the bag.  Place in the refrigerator and marinate for 2 hours.

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Preheat the oven to 450 degrees F. Place the chicken drumsticks on a foil-lined baking sheet.  Bake until the skin is caramelized and very dark in spots, about 30 to 35 minutes.

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Meanwhile, place the marinade in a small saucepan.  Bring the marinade to a boil (in order to kill bacteria).  Reduce the heat to simmer and cook over low heat until thick, about 15 minutes; reserve.  

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Brush some of the cooked marinade on the cooked chicken.  Place the chicken on a serving platter.  Sprinkle with the sesame seeds and the chopped parsley.

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NOTES AND CHEF TIPS FROM GIADA

I like the subtle rosemary and garlic flavors.  Brushing the cooked drumettes with the reduced marinade helps the flavors along.  Also, re-moistening helps the parsley and the seeds to adhere.

Barilla-Chef-Iuri-krasilovskyThank you very much Giada for sharing with us this great recipe and your final Chef tips, and thanks also to Barilla US Chef Assistant Yury Krasilovski for the exclusive cooking demo for our Italian Food Lovers blog!

We will meet again Chef Krasilovski next week with another step-by-step preparation of another recipe from Giada De Laurentiis: Giada’s Parmesan Popovers.

Stay tuned!

Giada De Laurentiis Selected by Academia Barilla at Fancy Food NY

Monday, July 7th, 2008

fancy-food-logoAs we announced with a previous post, last June 29, on the opening day of the hip New York food show Fancy Food NY, Academia Barilla organized a cocktail party with Giada De Laurentiis as a top guest, at the stylish Astra NY Lounge, at the 14th floor of the beautiful D+D Building on 3rd Avenue, with amazing views of the city that never sleeps.

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The event was part of the launch and official announcement of the US nationwide distribution of the new Italian gourmet food line Giada De Laurentiis Selected by Academia Barilla we already introduced on our Italian Food Lovers blog.

At the Astra Lounge, while Giada presented her new gourmet product line, a team of Chef from Barilla USA prepared some gourmet appetizers using Giada’s and Academia Barilla’s products, while Mionetto was partnering the NY event providing pairing wines.

We will be following up soon on this, publishing photos and recipes from the NY event, as soon as we get them at the blog editorial team. In the meanwhile, we are pleased to announce that we will publish in the next couple of weeks some Giada recipes prepared with her new products, so stay tuned!

Giada De Laurentiis Selected by Academia Barilla

Thursday, July 3rd, 2008

It is official now - we have been talking about the new Academia Barilla line of Italian gourmet products signed by Italian Chef, cookbook writer and TV celebrity Giada De Laurentiis since last november, as we were very excited about it and couldn’t resist the temptation to anticipate the news (after all, this is a blog, we take some liberties as bloggers generally do).

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So we introduced Giada’s product line a few months ago, then we tracked her book signing and other events, such as when Giada was featured as special guest of the month at Crate & Barrel, with a first preview and special limited distribution of the Giada De Laurentiis Selected by Academia Barilla line of Italian gourmet specialties.

Last Sunday June 29 Giada De Laurentiis and Academia Barilla organized a great cocktail party in NY as a collateral event for Fancy Food - don’t worry, we will blog about the event as soon as we get a couple of pictures and some gossip.

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The NY event served also as an official Academia Barilla announcement of the nationwide distribution and availability of the new Italian gourmet food line (which is of course available also at the Academia Barilla online store) - a very official announcement, to the point that we broadcasted a press release to officialize the news.

You might have seen our press release online, republished via RSS by blogs and news aggregators who are into Italian food as we are, and now it is with great pleasure that we republish the press release also on our beloved Italian Food Lovers blog. The original version of the release is also available online at PRWeb, for our friends journalists and bloggers who need to download attachments and images.

Here we go (integral text from July 1st press release) -

Academia Barilla and Italian Celebrity Chef and Author Giada De Laurentiis Launch Italian Gourmet Line

Academia Barilla and Emmy nominated Italian celebrity chef and cookbook author Giada De Laurentiis launch a range of co-branded, specialty Italian food items for distribution in gourmet stores nationwide.

Bannockburn, IL (July 1, 2008) — Academia Barilla and Emmy nominated celebrity chef and cookbook author Giada De Laurentiis launch a range of co-branded, specialty food items for distribution in gourmet stores nationwide.

Giada De Laurentiis Selected by Academia Barilla® is Barilla’s first-ever gourmet celebrity product line, and offers food connoisseurs an authentic taste of Italy.  Products include Italian Extra Virgin Olive Oil, Balsamic Vinegar of Modena, Sicilian Hand-Harvested Sea Salt with Fresh Lemon Zest, and Giada’s Tuscan Herb Mix, all personally selected by De Laurentiis. Giada De Laurentiis Selected by Academia Barilla® will also be available online at the Academia Barilla online store beginning today, July 1, 2008.

Giada De Laurentiis is host of two popular Food Network cooking shows, a co-host of NBC’s Today show, and author of three New York Times best-selling cookbooks, with two and a half million copies in print. Her most recent book, Everyday Pasta, was released in April 2007. A fourth cookbook, Giada’s Kitchen, will be in bookstores nationwide in Fall 2008. She is the granddaughter of famed Italian movie producer Dino De Laurentiis and legendary actress Silvana Mangano. 

giada-delaurentiis-academia-barillaMs. De Laurentiis was the spokesperson for the Barilla Group’s U.S. Pasta division, appearing in print ad campaigns across the country for the past two years. Her ongoing relationship with the company through Academia Barilla is best described as a natural fit, as both are dedicated to the love of traditional Italian cooking with the best products and ingredients available.

As Giada De Laurentiis says, and reports on the back label of all Giada De Laurentiis Selected by Academia Barilla® products, “I was born in Rome, and I grew up in a large Italian family where the culture of food was an integral part of my life. My relationship with Academia Barilla is an obvious one, combining my love for traditional Italian cooking with the best ingredients available“.

About Academia Barilla - (note: we cut the boilerplate off as our readers already know Academia Barilla, but we leave the press contacts for the United States, just in case)

For more information, please contact Ms. Kim Sayid of Academia Barilla at 866.77.ACADEMIA or 847.405.7524. Visit also the Academia Barilla website and our Italian Food Lovers gourmet blog.

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