Everyday Giada and Academia Barilla at Crate&Barrel
January 22nd, 2008 by academia press office
Academia Barilla and Italian Chef, cookbook writer and TV celebrity Giada De Laurentiis started the New Year with a great announcement that we actually anticipated on this blog: the launch of a new product line of high quality, authentic Italian gourmet food products.
Giada De Laurentiis, a long-time friend of Academia Barilla, designed in partnership with us an exclusive gourmet product line of authentic Italian specialty food that opens, of course, with an Italian classic: 100% Italian Extra Virgin Olive Oil, made exclusively with olives from Italy.
The gourmet product line goes further with a Balsamic Vinegar of Modena obtained from gently cooked grape must, grown and processed solely in the Modena area, and an hand-harvested, all-natural Sicilian Sea Salt with Fresh Lemon Zest that comes from a combination of the pure Sicilian sea water and the freshest lemons grown under the sun of Sicily, in the middle of the Mediterranean.
The “Giada for Academia” product line gets its cherry on the pie with Giada’s Tuscan Herb Mix, a mix of refined appetizing herbs that brings to your dishes tastes and aromas you can only find in the gourmet hills of Tuscany.
All these products are available through exclusive distribution at the Crate & Barrel stores in the United States.
Crate & Barrel made of Giada’s line the highlight of the month, as she presented the Academia Barilla gourmet food line alongside other hand-picked kitchen items from the Crate & Barrel catalogue, featuring Giada as cover star.
If you don’t live close to a Crate & Barrel Store, you can request their catalogue online, and then proceed to place your order from the web when you’ll have the catalogue (you will have to report a catalogue code to be able to place your order). Don’t forget to add to your Crate&Barrel order the new Academia Barilla / Giada De Laurentiis gourmet products!
We will be updating you soon on the availability of Giada’s products outside the US, or through the Academia Barilla online store – and, promised, we will publish some new gourmet recipes from Giada soon!
Tags: academia barilla chef, academia press office, balsamic vinegars, celebrity chef, celebrity chefs, celebrity food line, food industry and media, giada de laurentiis, gourmet products, italian food, regional olive oils, regional specialties
June 25th, 2008 at 10:21 pm
How can she call olive oil that sells for over a dollar an ounce “everyday”? This oil must travel by first class air and be delivered by Giada herself.
July 29th, 2008 at 5:11 pm
Hi Angel Elf,
How about the price is high not for special delivery reasons but because the artisanal organic production process costs more than a mass-oriented, not certified production?
Then again, there are other extra-virgin olive oils on the top shelves of gourmet food stores that cost way more Giada’s products. You can consider them “everyday” products too, if you like to have good quality at your table everyday - of course you are not going to use an expensive oil for a deep fried recipe, but you’ll dose it on gourmet dishes to add flavor to them.
Massimo - Italian Food Lovers blogging team