academia barilla  February 2007
   

Supporting local farmers and producers

What do you think of our Balsamic Vinegar series of posts? Please [...]

What do you think of our Balsamic Vinegar series of posts? Please send us your comments at the bottom of each post.We love Mario Gambigliani – he has made himself completely available for Italian Food Lovers, and taught us everything we needed to know about Modena tradition and Acetaia operations in the production of DOP Traditional Balsamic Vinegar of Modena. Thank you Mario!

Mario Galimberti in his Acetaia of Traditional Balsamic Vinegar of Modena

And we are very lucky: not only is Mario’s family a producer of Traditional Balsamic Vinegar for more than a century and an half, but he also is one of the top experts in Italy for Balsamic Vinegar, and Chairman of the Consorzio for Traditional Balsamic Vinegar of Modena, the certification body for balsamic DOP certification. So we couldn’t have had a better guide in our exploration of balsamic vinegar!

Before leaving Villa Magnolia, the family villa where Mario keeps the top cru of his balsamic production in an acetaia under the roof (he explains why the roof in this post), and after giving us a few tips on how to properly perform balsamic vinegar tasting the professional way, Gambigliani wanted to spend also a couple of words on his relationship with Academia Barilla as an artisan producer and production partner. Check out the video here below.

Academia Barilla is very active in supporting local farmers and producers of traditional Italian gourmet products. By partnering with several production districts across Italy, Academia Barilla aims to preserve and promote not only the production of gourmet regional specialties, but also the local traditions in making such gourmet delights.

This approach to the so-called Corporate Social Responsibility, a step ahead the more popular concepts of fair trade or corporate social sponsorship / charity, consists in a dedicated support to local artisan producers with long-term partnership agreements, focused not on merely production volumes, but on a profitable growth for the producers, their markets and their capabilities to sell their products.

Academia Barilla fully supports its network of local farmers and producers with all its knowledge on food markets and an actual worldwide commercial and distribution structure, so that producers can focus on the quality of products, and an organic growth of their local production business.

For its effective business model and the consequent positive social impact, Academia Barilla has been recently recognized by the Harvard Business School as a business case model. Harvard Business published an Harvard Business Case on Academia Barilla, which has been presented in Boston last month, as reported in one of Carla’s previous posts.

I definitely need to come back on the Corporate Social Responsibility topic in the future blogging activity, we even started a tag on the subject, so you can track the subject easily.

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